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Category

Automotive

Year

Start 2023

Role

Preformance Marketing

about

Project Description

  • Challenge: Entering a highly competitive automotive market in the UAE and Oman, where convincing customers to pay the full amount upfront and wait 60 days for the car’s arrival posed a significant hurdle in building trust and securing sales.
  • Goal: Expand market presence and achieve sales of 50 cars per month through effective digital marketing strategies.
Results

Achieved 130 Cars per Month: By the third month, we exceeded the original target, reaching an average of 130 cars sold per month.

What We Did
  • Utilized a combination of Google Ads and targeted messaging campaigns to reach potential buyers in the UAE and Oman.
  • Brand Awareness & Engagement: Focused on enhancing brand visibility and customer engagement through strategic ad placements, incorporating real footage and user-generated content (UGC).
  • Multi-Channel Approach: Launched a multi-channel advertising strategy with a primary focus on Google Ads for broad reach and visibility.
  • Personalized Messaging: Engaged users with tailored messages to convert interest into sales, addressing concerns about upfront payment and delivery times.