Noir
Project Description
- Challenge: Launching a business in a critical industry season, aiming to break even in the first month amidst a highly competitive market.
- Goal: Achieve $2,900 in revenue within the first month, while building strong brand recognition and driving conversions.
Results
- Revenue: Achieved $7,300 in the first month, surpassing the goal by over 200%.
- ROAS: Achieved a 9 ROAS in the first month and increased to 12 in the following month
What We Did
- Fast-Track Ads Launch: Despite the risky timing, our team worked quickly to launch the ads, focusing on high-conversion campaigns.
- Branding Focus: Along with ads, we prioritized branding to ensure consistency and brand awareness.
- Dynamic Ads & Catalogs: Allocated most of the budget to dynamic ads and product catalogs to drive conversions, with the remaining budget divided equally between awareness and engagement campaigns.